Markus Göbel's Tech News Comments:

Why Truphone's new flatrate prices might be a bad idea

(Monday, March 30, 2009)

Truphone announces new flatrate prices. Gigaom had the news first, but my comment doesn't show up. So I answer with a blog post. I am afraid that this is a bad move of Truphone.

TruUnlimited for Landlines
For people who need to communicate regularly with colleagues, friends or family around the world, the TruUnlimited for Landlines monthly plan gives unlimited calls to landlines in 38 countries for just Ł10 / $17 per month. As a bonus, the plan also permits calls to mobile phones in some top destinations such as the USA, Canada, China, and Hong Kong at no extra charge.

TruUnlimited for Mobiles
For people calling mobile phones more frequently, the TruUnlimited for Mobiles monthly plan provides subscribers with unlimited calls to mobiles and landlines in 64 countries for just Ł25 / $40 per month.


Does anybody remember Wifimobile? They offered the same and probably went bust, at least there is nothing to be heard of them anymore.

Wifimobile started at the same time as Truphone with a similar business: VoIP calls from Nokia handsets, using an own VoIP software for Wifi. Later they introduced VoIP calls outside of Wifi via callthrough numbers, similiar to Truphone Out+ which got introduced 4 days later. Read my regarding blog post about their feature competition: Funny feature race between Truphone and Wifimobile

Wifimobile's distingushing business case from Truphone was free unlimited calls to landlines in 40 countries for $14.99/€10.99/Ł7.99 - which they started to offer in May 2007, similar to what Truphone announces now. They never could get enough clients because Truphone took their breath away with their introductory offer: free calls to most countries, which Truphone extened for more than one year.

Free is even cheaper than flatrate!

Wifimobile was dismayed, every time Truphone extended its introductory offer. They had no VC to compete with that. Finally Wifimobile had to surrender and went to per minute prices on a prepaid base, similar to what Truphone offered in the last months. I covered that too in a blog post: Wifimobile again outsmarted by Truphone's free offer

From Wifimobile there is nothing to be heard anymore. No PR and their website has changed. Now they offer only the callthrough option which makes them look like a cheap calling card provider. Their founder concentrates on a business which offers cheap roaming SIM cards, similar to Truphone's SIM4travel.

Why would Truphone introduce a feature which didn't help their competitor? Are those new iPhone and Blackberry users really that price insensible?

We all know that you can get the same unlimited free calls to landlines for only €2.50 ($3.31) from Voipzoom and Voipbuster. These Betamax companies undercut every price. TruUnlimited for Mobiles is only attractive for very happy users. You have to make a lot of calls to mobile until it pays off.

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Markus Göbel's Tech News Comments:

Ex OpenMoko Lead System Architect takes on Android's lack of openness

(Friday, October 24, 2008)

Two days ago I centered my frustration about the lack of openness in mobile handsets with Google's new operating system, like the T-Mobile G1, in the headline "WARNING: Android devices are NOT open". But now open source wizzard Harald Welte, former Lead System Architect for OpenMoko, explains Android's shortcomings much better in his latest blog post:
To me, those things are not a big surprise. As soon as you try to get in bed with the big operators, they will require this level of control. Android is not set out to be a truly open source mobile phone platform, but it's set out to be a sandbox environment for applications.

And even with all the android code out there, I bet almost (if not all) actual devices shipping with Android and manufactured by the big handset makers will have some kind of DRM scheme for the actual code: A bootloader that verifies that you did not modify the kernel, a kernel that ensures you do not run your own native applications.
He sees Android as little more than some sandbox virtual machine environment where people can write UI apps for. Nothing that gets him excited. "I want a openness where I can touch and twist the bootloader, kernel, drivers, system-level software - and among other things, UI applications", he says. And I want that too.

To Harald most Linux handsets don't deserve their name because all the freedoms of Linux software are stripped. Linux on cell phones is "definitely not to any benefit of the user" - but only to handset maker, who can skip a pretty expensive Windows Mobile licensing fee. That brave new world makes him sick.

I guess only on Nokia Internet Tablets the Android can be as open as we whish. It's time that someone takes the source code an ports Android for them, preferably without Google spyware, as we know it from Iron, the googlefree fork version of the Chrome browser. Until now Android only runs in a virtual machine on Nokia Internet Tablets.

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Markus Göbel's Tech News Comments:

WARNING: Android devices are NOT open

(Wednesday, October 22, 2008)

The world is excited about Google's new operating system for mobile phones. But I am not such a big fan anymore since I talked to Rich Miner, Head of Mobile Platforms at Google. We met yesterday in Munich at the Communication World 2008 where he presented the Android. The system is not as open as I hoped. People will need to jailbreak and unlock their Android smartphones, like iPhones, if they want true freedom and make the most of them.

Of course the Android source code is free and you can develop everything based on it. But then? You don't get your new OS on that Android phone!

If you want, you can redesign the entire Android operating system and eliminate every Google function, even the kill switch for unwanted software. Our German readers at Areamobile.de are worried about their privacy, many refuse to connect to Google's servers with their location aware Android phones. But the first device on the market, T-Mobile G1, does only work with a Google account. "You must sign in to your existing GMail account before you can do ANYTHING with the phone", writes jkOnTheRun. Big brother could be watching you! Therefore it would be preferable to have the choice to get an Android phone that's free of Google. I want my own GPhone, not a Googlephone but a Goebelphone!



Rich Miner shows his T-Mobile G1 at Communication World 2008 in Munich

"That's perfectly possible", Rich Miner told me. You can do whatever you want with the source code. "But will I be able to install my own Android version on a T-Mobile G1?", I asked. "No that's not possible", he answered. "You would have to change the ROM." People cannot change the Linux kernels of the Android devices which went on sale today. They can install every additional program, but Google controls the core system on the ROM. That's against the Linux philosophy and a big difference to the other open Linux device, Openmoko. As a Linux user I am used to bake my own kernels. I remove kernel functions that I don't need to make my computer faster. Or I add new features, such as virtualization, to the kernel.

With Android devices that's not possible. Only a handful of developer devices can do that, but they are not for sale to end users. So if you want to run your own fork of the Android operating system on a cell phone, you have to get a rare developer device or become a handset producer like Motorola or HTC. That sucks! Also: The marvellous G1 is locked to T-Mobile's network in the US and doesn't work with German SIM cards.

My take: It won't take long until we see a flourishing jailbreak and unlock scene, as we already know it from the iPhone. The Android system is not really open before I can bake my own kernel for the device and use it on every network. I asked Rich Miner what Google thinks about jailbreaking the G1 and he just returned: "Why would you want to do that if you can install every software?" Unfortunately I didn't find a good answer in this moment. But I should have said something like: Because it's human to reshape devices for unintended use. It's part of our DNA since the first monkey realized that fruits are not only food, but can make a good booze if you let them mature a little longer.


Mike Jennings presents the Android SDK at OSiM World in Berlin


Maybe Google doesn't even know what's coming their way, sometimes they are surprised at what people do with Android. That's what I learnt from my interview with Mike Jennings, Google's Android Developer Advocate, on September 17th at OSiM World in Berlin. He was astonished when I told him that I was running Android on my Nokia Internet Tablet since Juli. "That's not possible because the source code is still not free", he said. But yet there was an idiot-proof installer available on the internet.

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Markus Göbel's Tech News Comments:

Finally Fring reveals how it wants to make money

(Sunday, September 21, 2008)

Many people were wondering during the last two years how the Israeli mobile VoIP company Fringland Ltd. wants to make any money. Their versatile software works on virtually every platform and supports more than 1.000 mobile handsets. I heard that 200.000 new users sign up every month to Fring, as well as 80 companies which want to become a SIP affiliate. More than 500 SIP companies are already using the Israeli software as an easy to deploy solution for mobile VoIP, by sending a preconfigured Fring to their users' handsets or telling their customers how to use it. Fring invested heavily in software development and has to channel the other 500 companies' traffic over its own servers. Every voice connection goes first from the cellphone to Fring's servers, no matter if it's on Skype, SIP or Google Talk. Fring could take its share from the other companies' earnings, but hey do it for free. Also there is no paid version of Fring. All these business ideas are still in the cloud.

So how does Fring want to make money?

The cell phone multi messenger, which also serves perfectly for nearly free VoIP calls over 3G, should soon be sponsored by advertising. At the OSiM World conference in Berlin I saw an unreleased software version with banner ads for McDonald's in Fring's chat window. In a former occassion I could already see advertising by Gillette. The Israeli company with $20 million in venture capital seems to finally care now for revenue streams. Although CEO Avi Shechter had told me in February in an interview at Barcelona's Mobile World Congress that the entire year of 2008 would be dedicated exclusively to software development and revenues would be irrelevant. "The McDonald's banner ads are just a demonstration", said Fring's cofounder Boaz Zilberman when we met in Berlin. So until now Fring makes no money from advertising but is proving the concept.


Fring with McDonald's banner ad on a Nokia N95 8 GB | Foto: Markus Göbel

One problem is, says Boaz, that mobile advertising is not very common yet. The advertisers still don't understand it and therefore employ only small budgets. But these small budgets would be eaten up immediately on the millions of daily Fring messages. That's why the company is going for bigger clients and advertising networks like Doubleclick or others. Context sensitive advertising like at Google Mail is not on the agenda. "We would have to read every chat message", says Boaz. "But we don't want that because it would hurt our users' trust." The business model of another Israeli born company seems creepy: Pudding Media is even eavesdropping their users' conversations to deliver targeted advertising at the computer screen during the phone calls.

Fring is now developing from a sole software for messaging and VoIP to an universal contact solution, which even keeps track of your buddies' location by GPS. The latest version 3.36.6, which you can only download from Fring's developer website, has already joined the menus for messengers and social networks. The boundaries between these categories are every time more blurry, because for instance Facebook is also an instant messenger now. In future software versions, every person should appear only once in Fring's contact list. Until now some people appear twofold, threefold or even more times - because they are connected to Skype, MSN, ICQ or other services at the same time. One click at the buddy's icon will start a chat, no matter which messenger to other person is using, which can always be escalated into a Fring phone call via VoIP.

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Markus Göbel, Journalist

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