Markus Göbel's Tech News Comments:

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Markus Göbel's Tech News Comments:

Bhaskar Roy: Qik should be a part of Nokia's Ovi

(Friday, February 29, 2008)

Qik is one of the greatest mobile internet applications I know. You just start the software on a Nokia N95, and yet you are broadcasting live video to everyone over the internet. Have a look at my company's Qik stream at Mogulus if you want to see the next transmission.



I immediately thought that this kind of live video broadcast is the last feature that's missing on Nokia's social platform Ovi. There you can already share photos, videos, comments and blog entries in more than 100 file formats. "We support nearly every existing file format”, said Serena Glover, Director Service Operations, Connect New Experiences at Nokia and ex CEO of Twango in an interview with me at the Mobile World Congress 2008 in Barcelona. But Ovi always keeps you waiting for your friends to upload a new video. You can't just tune when it's still being filmed. It feels more like Blockbuster video than real television. Unlike Qik, which lets you broadcast and see events while they are still happening.

"Absolutely! Qik should be a part of Ovi", therefore said Qik's VP Marketing and co-founder Bhaskar Roy when we talked in Barcelona. He also related how venture capitalists are competing to do his company's second round of funding. Our chat was very interesting and insightful. Who had thought that this Silicon Valley company is mostly based in Russia? While India born Bhaskar and his friend Ramu Sunkara run Qik together with some other Stanford graduates from the Californian city of Santa Clara, most of their employees live and work in Moscow. Nilolay Abkairov, who was a former speech codec developer for Skype mobile, and his team are busily porting Qik to all smartphone platforms.

His friend Alexi handles the video streaming issues, which make use of quite nifty technologies: The handset shoots the video as MPEG4 and immediately streams it as H.263 over a 3G or Wifi connection to Qik's server. There it's being transcoded into Flash for Qik's website or into a Realvideo stream for mobile handsets. "Qik is developing a new live streaming to other mobile handsets”, says Bhaskar. "You won't even need a browser to watch a livestream. We send a Realvideo stream directly to your friends' cell phones."

So soon the cell phone will not only be a camera but also a tv set. Everyone is a sender and a receiver at the same time – if he has the right handset. "Qik works on all S60 platforms and a version for UIQ is in development”, says Bhaskar. "A version for Windows Mobile will be launched soon.” Their aim is to make Qik work on every possible camera phone. That's why the team in Santa Clara is also developing a Java client for cheaper handsets. They even tested Qik successfully on phones with just 100 Megahertz CPU and only an EDGE connection to the mobile internet. "Qik consist of a layer that's different for every platform and a platform independent layer”, explains Bhaskar. "That's why it takes only some weeks to port Qik to a new platform."

So while the future looks technologically bright for Qik, I asked Bhaskar how his company wants to earn money. Until now the service is free and Nokia hasn't made an offer yet. "In this year we will only concentrate on consumer acquisition”, is his answer. Advertising on Qik's website would be easy to implement, like Google does it on Youtube. Also companies could sponsor certain channels on the website. "We could also offer value added services for very cheap prices like $1 per month", says Bhaskar. As an example for a premium service he mentions privacy. Until now every video appears directly on Qik's starting page as soon as you activate the camera. Every stranger can see it until you switch off or hit the "0” key.

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Markus Göbel's Tech News Comments:

Tpad has cleaned out dormant accounts although they were in use

(Monday, February 25, 2008)

One of the most reliable VoIP services I know is Tpad. Not only that it worked flawlessly for more than one year, they even credited $10 to my account when I found an error this weekend. Needless to say that Tpad never got any money from me penny pincher, because I use their service only to receive calls.

Long before Jajah Direct, Wifimobile or Gizmocall started similar services, Tpad already had break-in numbers in 39 countries. It's an entire callthrough system: You can dial whichever of these 79 numbers and the number of my Tpad account to reach me for the price of a local call. That's much more reliable than the other services, which depend on the Caller ID to connect the call. In poor countries with bad networks this Caller ID often cannot be transmitted for technical glitches. I am permanently connected to Tpad with my SIP ATA so that my Peruvian friends in Lima can always call me for the price of a local call.

Today it's more than one year that I started to write about Tpad and I have used it since then. But some days ago I realized that my SIP devices could not connect to the Tpad server anymore. Not from my ATA, not from Voxalot, not from a Nokia E61, not from a Nokia N810. Other German friends had the same problem. What was wrong? I asked in their forum and learned that Tpad had cancelled my account because they thought I didn't use it anymore:
Tpad performed a cleanup of "dormant" accounts, without remembering that call records are only captured for calls that use the Tpad softphone. Since you use Tpad exclusively from an ATA or non-Tpad softphone, your call activity is not remembered. So, it is very likely that your account was improperly considered dormant and was suspended. Tpad should be able to restore it for you pretty quickly.

What really impressed me was that the forum admin immediately wrote "Send me a PM of your Tpad Number(s) and we will fix asap". What a difference to other VoIP services! His answer, apology and $10 to my account arrived the same Saturday. On Sunday they fixed the problem. What a great service!

I think I should charge some money to my Tpad account as a gesture of gratefulness. If only it was necessary! With $10 I can call for more than ten hours to Germany and this credit never expires. That's another big difference of Tpad to other VoIP companies.

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Markus Göbel's Tech News Comments:

Great contacts and exclusive information from the Mobile World Congress 2008

(Thursday, February 21, 2008)

The Mobile World Congress (MWC) 2008 in Barcelona was a great event. Thanks to Andy Abramson and the Nokia Blog relations program I met a lot of interesting fellow bloggers. My pal Alec Saunders was so nice to make a listing of the people we met:
Some of the great people and bloggers I bumped into at the show include Stowe Boyd, Darla Mack, Jonathan Greene, Matt Miller, Alan Reiter, Oliver Starr, Bill Tam, Lubna Dajani (get that blog going, Lubna!), Esme Vos, Martin Geddes, Dean Bubley, Xen Mendelsohn, Martyn Davies, Jonathan Zar, Loren Feldman (and it was me who mistook him for Ze Frank), Markus Goebel, Jeb Brilliant, James Body, Florian Seroussi, Daniel Appelquist and of course Pat Phelan. You can read more about the show on any of their blogs.
I would like to thank especially Martyn Davies from the VOIPSA blog. He gave me great hints to prepare my interview with Fring's CEO Avi Shechter - who was so kind to say that he is a regular reader of this blog, although he doesn't always share my opinion. Also the Cellity founders Sarik Weber and Tim von Törne outed themselves as regular followers. And Michael Poppler, European region sales manager of VoIP solution provider GIPS, even jumped out of his booth when he recognized my name on the MWC badge, saying that he always wanted to get to know me.

Thank you very much for this feedback!

It was the first time in a long period that I left my cave in Berlin from where I maintain contact to the IT industry largely by internet and phone. The next opportunity to meet me is a the CeBIT trade fair in Hannover. Needless to say that I brought lots of exclusive information back home from Barcelona. I will cover it in my next blog entries. Great changes are coming and some of the most pestering problems in mobile VoIP will be solved soon. (Not only that Packet8 made their MobileTalk a free product as I always advocated.) Some companies have have discovered new business models or changed their technology, but didn't announce it yet.

Most fun was my interview with Qik's co-founder Bhaskar Roy. His company is so hot that one venture capitalist even asked me to convince Bhaskar that he wants to do Qik's second round of funding. Qik should turn down all other offers. That's certainly a great way of living: Being haunted by rich people who compete to give you their money. But Qik deserves it. You just switch on the Nokia N95 and yet your face is broadcasted on the internet. Just look at the morons on Qik's start page who still don't realize that they are online and everyone can see them! My tip from Bhaskar: Dial zero and your broadcast switches immediately into privacy mode. Too sad that my Qik interview with Cellity just disappeared. Although Bhaskar had said that I could do it in offline mode and it would be uploaded automatically from the phone the next time I connected to Qik over Wifi.

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Markus Göbel's Tech News Comments:

Meet me at the Mobile World Congress in Barcelona!

(Wednesday, February 06, 2008)

This weekend I will travel to Barcelona to attend the Mobile World Congress, the year's most important trade fair in the wireless industry. I work there as a reporter for Areamobile and member of the Nokia Blogger Relations program.

The schedule is quite packed with interviews to Qik, Nokia, United Mobile and many other companies. Most interested I am in new devices.

However I realize that many of my readers and fellow bloggers will go to Barcelona too. It would be great to meet you face to face. So please drop me a line to set up a meeting!

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Markus Göbel's Tech News Comments:

To make money from mobile VoIP, companies have to accept certain realities

(Friday, February 01, 2008)

Jon Arnold has updated his very interesting portal website IP Convergence TV. This time I also wrote a guest opinion, because to make money from mobile VoIP companies have to accept certain realities: "WiFi isn't everywhere and callback costs double".

I love the mobile use of VoIP but I still find it quite uncomfortable. That's what I point out. Especially annoying is how Skype, Fring, Truphone and other SIP based VoIP services get blocked by German 3G providers. Sorry, Dean Bubley from Disruptive Analysys! The reality looks much darker for VoIPo3G than you predict for the future. (But thanks for your regular Google ads "3G mobile Voice over IP. Analyst report: is it a threat to carriers? Or a future opportunity?". I better put a direct link to your website.)

Mobile VoIP over Wifi works only at home or in the office where I don't need it. So in my guest opinion I advocate intelligent cell phone software which automatically completes calls as callback, callthrough, Vo3G or VoWifi while the user doesn't even notice. I have already installed an example software on a Nokia E61.

Maybe if more and more people use these options, Dean's dream will come true. If everyone uses only mobile callthrough, triggered by intelligent software on the handset, the mobile network operators cannot charge any other items than the tariff's included minutes for local calls. Their voice legacy cell phone networks would become dumb pipes into the internet, the way we already see it with the 3Skypephone or iSkoot, Ringfree, Mobivox, Jajah Direct, Sipbroker, Tpad, Rebtel, Mobiletalk, etc. If mobile operators wanted to charge for international calls at all, they would have to embrace VoIPo3G and could at least charge for data, the way Dean predicts it.

But until this comes true, the mobile VoIP companies should attack the incumbents with better callthrough options, to take more and more cell phone calls out of the traditional networks and into IP. Read the full text for further explanations!

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Markus Göbel's Tech News Comments:

Andy Abramson the Citizen Kane of VoIP?

(Monday, October 29, 2007)

I always wondered about the power of Comunicano. That's the marketing communications company of Andy Abramson, one of the most intesting bloggers in the VoIP industry. From some of his blog posts I already had gotten the vague feeling that he must be some kind of mastermind.

Many of my blog posts lead back to information that Comunicano spread. But I could realize that only recently, because Comunicano's website is nearly empty. No press releases, no list of clients - while Andy, the company's founder and head, is one of the most influential bloggers in the VoIP industry.

Some weeks ago I wrote how I feel about this situation:
Especially the VoIP area, which became a main focus of this blog, is dominated by blogs of entrepreneurs who have an interest in maximizing their profits. Luca, Andy, David, Alec, Pat and others run great websites, but there you will hardly find tipps on how to hack their companies' services for free phone calls. They use their blog as a business tool.
Today I realized that my blog is full of Comunicano's clients: Covad, Entriq, IntelePeer, iotum, Junction Networks, Mobivox, Nokia, PhoneGnome, SightSpeed, TalkPlus, Thomas Howe, Truphone, Voxalot and Vringo. Comunicano has set up a blog with their latest press releases and finally published their list of clients.

Thank you for this disclosure, Andy. I feel better now. It helps me to judge the posts on your blog which often are starting points for my own articles. I would have written these texts anyway because the topics were interesting. But it's always better to know precisely who is feeding you an information.

Also now it's easier to get first hand information about these companies without delay. Kudos to Comunicano for interesting and not annoying press relations so far!

I appreciate openness.

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Markus Göbel's Tech News Comments:

Nokia's file sharing platform MOSH is full of illegal contents

(Saturday, October 27, 2007)

Nokia has a serious problem with software piracy, but at least they are trying to solve it. Some days ago the company announced SEEK, a new search function for Nokia's file sharing platform MOSH which had been launched in August. MOSH exists as a small website for mobile phones and in a bigger version for computers. Every subscribed user can upload files and downloads even work without subscription.

Although new users have to give their personal mobile phone numbers to subscribe, MOSH is full of pirated software. For instance the program VirtualRadio for Nokia s60 3rd edition costs US $20.50 when you buy it from the company's website. At MOSH you just have to look up its name in the internal search engine. Within seconds you find the program and then you can send a free SMS on Nokia's cost with a direct download link to your cell phone. After the installation the software works without any restriction, although the MOSH user paid nothing.

Pirated software now much easier to find?

This search for pirated software, and of course also for legal contents, could now become much easier: SEEK allows MOSH users to make requests for content they crave and the community can then respond with suggestions or custom created content. "SEEK allows the rapidly growing, and global, MOSH community to connect with one another and to obtain content not yet available", says the press release. Instead of "content not yet available" they could also have written "in others places only available for cash".

Yet five weeks ago Jan Rezab, CEO of Redboss (one of the top distributors and developers of mobile games in the Czech Republic), told in his blog told that "the only problem is, that people are sharing free, illegal mobile games on the site. Games from EA, THQ, Fishlabs, and many companies are available on MOSH". I tried to verify that and found for instance the VirtualRadio software and many games. Of course Nokia doesn't encourage this kind of use. Instead they imagine that users share self created contents like a personal "video of a specific dive in the Maldives".

"MOSH has a strong focus on responding to the needs of its community of users and feedback from the community is the motivation for SEEK", says Lee Epting, Vice President, Forum Nokia. "We have always focused on MOSH being a service created for, and shaped by, users. Seeing users request content from one another, as well as the desire for community discussion, forms the foundation of SEEK." His words sound a little bit sarcastic to me, taking into account that many users take MOSH as a free one stop shop for pirated software.

Officially launching on December 14, an exclusive demo of SEEK could be seen at CTIA Wireless in San Francisco October 23rd through October 25th. MOSH, short for mobilize and share, has seen more than 6 million downloads since its beta launch on 9th August. Hopefully these weren't all pirated software downloads.

Hunt for piracy with fingerprints

After I wrote a short article about SEEK and the illegal content on MOSH for Areamobile, I soon got a phone call from Finland. On the phone was James Waterworth, Communications Manager Technology at Nokia. He said that the piracy problem is high on MOSH's agenda and should be solved soon.

For copyright protected music and movies they already have an automatic solution: MOSH checks the digital fingerprint of the file and prevents the upload if it's copyright protected. For that Nokia could use existing filter software that already had been used in similar ways at Youtube or Flickr. "Try to upload a song by Madonna!", Waterworth told me. But I didn't do so because I don't want to get in trouble. That's also the reason why I don't post any direct link to illegal MOSH contents in this blog post. Look for yourself, dear reader! Yet I wonder why still I can find Madonna's song "Hung up" at MOSH.

Much more difficult is it for Nokia to filter illegal software. There was no existing solution for cell phone programs, so Nokia now has to develop their own. In some weeks, Waterworth says, pirated software will be detected automatically at MOSH. Nokia will check against a blacklist from software companies which contains every piece of software they don't want to see for a free download at MOSH.

Until then Nokia asks users to report copyright infringements and illegal contents to the moderators who monitor MOSH day and night. They will delete them by hand. The responsible for the illegal upload will be warned and if he does it again his account will be canceled.

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Markus Göbel's Tech News Comments:

Free calls MVNO Blyk goes live with goofy questionnaires

(Monday, September 24, 2007)

Since I cannot attend personally the launch of the free mobile phone calls MVNO Blyk that is being held in these very minutes in London, I can only present the press release. I also got a Powerpoint presentation as PDF that explains more comprehensively how the advertising sponsored MVNO works.

Before becoming a customer you have to fill in a long questionnaire about your consumption preferences. Later you get advertising in every SMS you receive from a friend. Apparently before every phone call you have to answer questions like "Which of these celebs are you the most like: Eva Longoria, Penélope Cruz, Claudia Schiffer, Naomi Campbell, ... ?" and Blyk recommends you the adequate L'Oreal lipstick.

That makes me wonder what happens to customers who don't look similar to super models. Are they not allowed to talk?


Reference: Press Announcement
Release Date: 24 September, 2007

Blyk goes live
The world’s first advertising funded mobile network for 16-24 year olds launches in the UK


London, 24 September, 2007 - Blyk, the new mobile network for 16 to 24 year olds today announced the launch of its UK service. The announcement was made by the company founders Pekka Ala-Pietilä and Antti Öhrling at a press launch event in London this morning. Blyk is an invitation-only mobile virtual network operator (MVNO) that links young people with brands they like and gives them free texts and minutes every month.

For brands, Blyk is an innovative, new media channel, providing direct access to the 16-24 year old market; enabling them to create awareness, build relationships and drive sales to this hard to reach audience. Since its conception early last year, Blyk has been undertaking extensive research in the UK with user group studies and live user trials. These have helped to make the offering extremely compelling for young people and advertisers alike.

Pekka Ala-Pietilä said: “We have spent the last year developing a unique, robust advertising content engine and whilst the technology we are using is incredibly advanced, the main premise of Blyk is driven by 3 basic principles – ease of use, interaction and relevance of the communications.”

Blyk understands the importance of relevancy in communication and has built its system to enable this. By means of profile questions at sign-up and ongoing SMS polling during membership Blyk Media enables brands to target messages like no other medium. Response rates have also been exceptionally high, with some testers reportedly missing the service at the end of the trial.

Further to this Öhrling said: “We found that what is 90% familiar and 10% new leads to the best user experience. So, the Blyk communications formats are based on the most dominant and most familiar pattern among 16-24s: Getting a message and responding to it. Both picture and text.”

Brands will be able to engage Blyk members in question/response type interactions. For members these interactions are free. For advertisers all responses and interactions by members are tracked, giving great accountability to the campaign.

“We found throughout our research that this simple, familiar type of interaction leads to tremendous response rates. “ says Öhrling. Speaking at the network’s launch in London today, Pekka Ala-Pietilä said:

“Our free offer is 217 texts and 43 minutes every month and this could mean no more phone bills for up to 4.5 million young people in the UK - with no contract. We have the brands that want to speak to them too, with more than 40 already signed up for the launch. This group represents almost every industry sector there is.”

“It’s going to spread because, at the heart of it, it’s got a creative idea. A mobile phone network that’s funded by advertising; that’s something you want to tell people about. Fundamentally it’s the interaction that young people do most on their mobile phone: receiving and responding to a message.” says Antti Öhrling.

About Blyk

Blyk is the new mobile network for 16 – 24s that’s funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month. Blyk was co-founded in 2006 by Pekka Ala- Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is now operating in the UK, with other European markets to follow.
For more information, visit about.blyk.com.

ENDS


Notes to Editors:

Invitations to join Blyk will be sent out over the next few weeks via channels targeted to reach 16-24 year olds.

For further information, please contact:
UK Trade media:
Karen Keany
The Practice, telephone +44 (0) 20 7812 0662/mobile +44 (0) 7989 429 367
Karen@thepractice.org.uk

UK Consumer media:
Rax Lakhani
Splendid Communications, telephone +44 (0) 20 7324 7200
rax@splendidcomms.com

International media:
Irene Nyberg-Jarventaus
Blyk, +44 (0) 7747 844 854
irene@blyk.com

Blyk limited
Registered office:
4 th Floor
80 Leadenhal Street
London EC3A 3HA
Registration number: 05778607

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